The Google Search Console performance report shows a table of keywords that are driving clicks and impressions. It also shows the CTR and the percentage of people who clicked.
This will help us decide which keywords to attack. In fact, we can look at the keywords that already bring in traffic and order them in columns of impressions, from highest to lowest. The impressions for each keyword are equivalent to the number of searches it has.
Now, look. Among those with the highest number of impressions, which ones are below the top 3? Those lower positions are the ones that can be improved and, therefore, those that we need to attack.
EXAMPLE
SEO Strategies
Let's look at this process using an example from a mobile database collection uae blog, specializing in the subject of vintage .
In this report, we see that 96 thousand impressions have the word “vintage” in their meaning. The word was searched a lot, but it was in position #7, and that position could be improved.
With this information, Javier suggests prioritizing it and focusing on working on it, because, according to Search Console, if it went from position #7 to #1, it was likely that the traffic impact would be much greater than attacking other words.
How to analyze the SEO of landing pages
To analyze the impact and traffic of the landing pages or pages, we continue with the Search Console performance report. After ordering them from most clicks to least clicks, we should again observe and analyze.
Continuing with the example of the vintage blog, we can see an article about vintage colors, which was ranked #1 for the word “vintage colors.”
That position was fine, and there was no need to do anything at the moment. However, other words like “vintage green” or “vintage blue” that were in position #2 or #3 did have a little room for improvement.
Now, how can we improve them? At this point, Gosende offers us two options :
On the one hand, we could create a new article that only talks about “vintage blue”, and another about “vintage green”.
On the other hand, we could update that article, taking advantage of the fact that it is already old, has authority and has inbound links, and add new content talking about these two topics.
As you can see, there is no absolute SEO strategy. The key is to make decisions with common sense, with criteria, and to launch ourselves into experimentation based on data.