Because it will handle a number of tasks required to generate and nurture leads through its range of marketing resources. This comes at a cost, but it is the only direct cost associated with it up front.
Inbound, on the other hand, requires a lot of resources. This requires the support of specialists – such as an inbound marketing agency.
But these associated costs, together, will certainly not exceed the amounts spent on a series of traditional outbound campaigns that your company would carry out. And it also brings a series of other advantages – find out more in the next topic.
An inbound marketing agency can help with this. And hiring one can also guarantee a series of other benefits. Discover the main ones below.
1st advantage: your website will be able to count on a good GDD
GDD is the acronym used for the term Growth south africa mobile database Driven Design . The concept addresses the integration of information obtained from your website through inbound marketing techniques. Through it, your company can:
Reduce the risk of redesigns. This shortens the launch time and ensures a longer lifespan for your company website
Ensure continuous learning and test to track page performance
Provide support for other areas. After all, the data obtained can be integrated into other business processes and vice versa
2nd advantage: your company will understand your customer better and more
One of the first steps in implementing an inbound strategy is to know the business’s buyer personas – click to read this article and learn more about it .
Because this is the type of information that will ensure that your company is truly prepared to create content focused on:
Attract more leads
Building an effective website
Define your online media strategy and even the arguments used at each stage of the sales funnel
This way, your company will also be able to optimize its advertising investments , since the information obtained will help you speak to real potential customers.
3rd advantage: your company's digital presence receives the necessary importance
Unlike an inbound marketing agency, conventional agencies focus on outbound marketing strategies. We can’t deny that they are effective in many cases . However, they don’t offer accurate metrics and require more time to execute.