Evaluating the quality of the returns obtained from each marketing channel used by your brand is a very important part of your online maturity analysis. After all, your company may be wasting time and effort on a medium that does not add value to it.
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Therefore, the best way to conduct this study is to analyze the engagement and conversion rate obtained by each medium. This way, by realizing which ones are failing the most, it becomes easier to plan a performance recovery strategy for them.
Tone of mentions made
Keeping an eye on mentions of your company and products is an integral part of any quality brand monitoring. So part of your assessment of the online maturity of your digital presence involves considering the tone of these mentions.
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If your company has a lot of negative mentions on social media and the rest of the internet, the diagnosis will be very different from if they were positive. So each possibility reveals a picture that needs to be understood.
SEO Results
Your company's online presence depends on its ability to appear as a suggestion in relevant searches on Google and other search engines.
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After all, 93% of online experiences begin with a Google search. So, monitor your search engine rankings for the terms that are most important to your business.
In addition, of course, you need a solid SEO strategy to ensure increasing visibility in these results.
Backlinks received
Despite being one of the SEO criteria, the quality of the backlinks received by your company deserves its own separate analysis.
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So, when considering an assessment of the maturity of your online presence, you need to take a careful look at the links your pages receive from other websites.
In this regard, it is important to consider the markets in which these sites operate and the relevance of the mentions that your content has received. After all, your online presence does not depend solely on you, but is also influenced by criteria such as these.