Of course, the advent of inbound marketing does not exclude the effectiveness of some interesting tools of traditional marketing or outbound marketing . In many cases, in fact, the combination of inbound marketing techniques with the sending of newsletters or the organization of events proves to be the best strategy.
Outbound marketing refers to more traditional russia cell phone number list advertising, which does not seek to intercept the customer's interest, but rather creates opportunities to attract their attention and directly engage them.
The most commonly used outbound marketing tools are email marketing, event marketing, and content syndication.
Considered an evergreen, email marketing is always a fundamental resource to maintain contact with the customer, update them with new information, send them personalized offers or discounts. The organization of targeted events improves brand awareness and increases the visibility of the brand, so as to retain existing customers and stimulate the interest of a new audience.