It would be something along the lines of “Step-by-step guide to creating a B2B content marketing strategy”. Obviously, this topic can include a wide range of subtopics, such as:
Digital marketing,
Email marketing,
Search engine optimization,
Social Media Marketing,
PPC campaigns,
Publishing content in multiple formats,
Production of quality content,
creation of a publishing calendar, among others.
It’s worth clarifying that this broad topic doesn’t have to be the exact keyword you want to optimize for.
Use creativity when choosing a topic
In the topic above, we could optimize for “B2B content marketing services.” However, this topic may not attract enough traffic. Additionally, it may be quite difficult to get good results if other companies already have content clusters around this topic.
It’s essential to be creative. A pillar page topic shouldn’t be slovenia mobile database something you come up with in a hurry. Spend some time thinking about the topic. Do some keyword research. Then, come up with a topic that will draw people to your content cluster.
Create smaller posts containing your keywords
There are many subtopics within your content marketing strategy. For example, if your company produces software for the education sector, there are several subtopics. Such as usability, benefits of using software in the education sector, among others.
So create individual posts about these topics and then link between them from your main pillar page.
Bonus tip: analyze your current content
So you have your list and your keywords. But remember to also look at your existing content as well. Maybe you have some content on your blog or in your resources section that could be repurposed as part of this strategy.