Now let's go a little deeper into this

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How can we rely on SEMrush for advertising strategies?
Display advertising is suffering first-hand from two myths that are as controversial as they are conservative.

There are people who think display campaigns are all about spending money and praying for success, and there are those who think there are too many settings and they will never have enough time to research them.

However, as the popularity of display advertising grows year after year, we can see marketers profiting from this channel.


One of the ways to avoid wasting your budget on display campaigns is through competitive analysis .

Whether you are planning your first campaign or want to improve your active campaigns, in both cases you will be able to find useful information that will add some extra value to your advertising strategy.

Let's look at four aspects that should be considered when evaluating your competitors' GDN (Google Display Network) campaigns.

We will use the bicyclewarehouse.com website as an example and the SEMrush Display Advertising report as the primary data source.

Where to start when analyzing advertising strategies?
Display Advertising reports provide data on display ad usage for a domain, allowing you to study the banner and text ads of your top competitors on Google Ads.

There are two options you can choose from to begin your research:

Enter a domain in the search bar.

Enter a word or phrase to search for ads for a specific keyword.


Advertising Strategies - Display Advertising
You can use the first option if you want to analyze a particular domain and explore the details hidden in its advertising profile.

On the other hand, if you want to discover ads triggered by a certain term or phrase, simply type it into the search bar and you will see all the ads where an advertiser used this term or phrase.



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Ad formats
On GDN, there are several types of ads: text, image, rich media, etc.

By analyzing what formats your competitors use most often, you can get an idea of ​​what types of email list of australia ads are most successful in your niche.

At SEMrush, ads found on publishers' websites are divided into three categories:

Medium: Ads that contain only images (static or dynamic)

HTML: Ads that contain both images and text.

Text: Ads that contain only text.