According to best practices, marketing, sales, and support have direct contact with customers and prospects. So what information does each team need to be effective?
Furthermore, it is necessary to keep these areas united and at the same pace, as this integration not only guarantees more effective Database Marketing strategies.
But also good lead scoring and a more assertive customer journey. This way, you guarantee greater conversion potential.
Use the right software
Customer data doesn’t help anyone if it can’t be accessed properly. That’s why it’s important to choose a marketing automation tool . Especially one that makes it easy to see different types of information and customers.
After all, good software can even organize customer information, all to match your different product or service categories.
Gather customer data
Analyze internal and external data sources, including data from:
Acquisition : From which channel or source did a new norway mobile database customer come? Which marketing campaign?
Demographics : What is the age, gender, marital status, job title, location, etc.?
Technographics : What devices do they use to interact with your brand? Desktop or mobile? Android or iOS?
Psychographics : What are your personal perspectives, values, and interests? What motivates them?
Activity : How did they interact with your website, social media pages, and/or mobile app?
Transaction : How often do they make a purchase from you? How much do they spend? What items do they usually purchase in the same purchase process?
Correspondence : Have they ever submitted a ticket to customer support? Posted a question or complaint on their social media pages? Responded to a survey?
Keep data and backups up to date
Building a customer database takes a lot of time and effort, so protect your investment against power outages or technical failures.
Because CRM software can automatically update profiles whenever customers enter new information.
Just as online tools can protect against outdated data, they integrate with your software. They also update each contact as they navigate your website with activity data.
Respect customer privacy
Today, social media has made it easier to get detailed information about your customers’ interests, perspectives, and life updates.
Therefore, pay attention to the LGPD rules . All this ease must always protect the user's privacy. In addition to keeping your Database Marketing operations and strategies in compliance.