Discover some B2B marketing strategies to put into practice now that will make a difference in your company's annual balance sheet!
Applying effective B2B marketing strategies is the best way to generate, nurture and convert leads.
Especially when we consider that today there is a new B2B purchasing process, initiated and controlled by the consumer:
B2B purchasing decisions are increasingly digital;
Buyers come in increasingly prepared when they first talk to sellers;
There are more people involved in a single decision;
All of these stakeholders have high expectations about the customer experience.
Therefore, it is necessary to understand and know how to operate in this new business model. Therefore, investing in B2B marketing strategies means having a powerful tool. So, keep reading and find out more.
Diving into the current B2B landscape
Your company needs to ensure that its B2B marketing strategies are successful.
Therefore, it is essential to ensure that they reflect the following cyprus mobile database key elements of the modern B2B purchasing landscape:
Substantial Preliminary Research
Thanks to the power of the Internet, B2B buyers today conduct extensive research before having their first conversation with one of your representatives.
As such, they use multiple channels and media formats. This includes websites, social media, online videos, and social proof . So you need to plan ahead and prepare the ground well.
Shoppers are increasingly digital – and younger
The arrival of millennials in the workforce is transforming the industry. Currently, about half of today’s B2B decision-makers are under the age of 35.
These are people who tend to reject pushy sales pitches. This includes paid ads, cold calls, and any other way a company tries to bombard them with information.
Instead, these digital natives are starting the process and researching what they want online, and then staying away from salespeople until they’re reasonably far along in their research.
To better deal with this scenario, you can bet on the Y-shaped sales funnel strategy – click to find out more!
They are consulting other people’s reviews and recommendations. So a company’s digital presence – especially its website, which is essential for B2B marketing strategies – is a key factor in these stakeholders’ decisions.
Keep in mind that your website acts as your organization’s first “salesperson,” so it should provide the information that buyers are looking for as quickly and easily as possible.