The last few years have brought several changes to PPC (Pay Per Click) trends. Google transformed AdWords into Google Ads – which, in turn, brought a new experience for its users.
Additionally, it has launched several new campaign types, features, enhancements, targeting options, and tools.
However, it is wrong to think that Bing Ads has fallen behind. It has received a series of new features, expanded its targeting capacity, reports and other improvements.
But the best news for the industry was finally seeing profile targeting on LinkedIn. Amazon has grown as a competitor to Google this year: more and more people are searching on Amazon, not just Google. This has led many advertisers to shift part of their budgets to the platform.
So what are the biggest PPC trends for this year? Currently, some of the most prominent trends include artificial intelligence, voice search, audience targeting, and automation.
Furthermore, we will clearly have two strong trends – cited by uk mobile database the vast majority of industry experts: audiences and automation.
But that’s just the beginning. Here are some of the top PPC trends for this year.
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Top PPC trends to put into practice now
To be successful with your Pay Per Click strategy this year, it is important to master some of the best techniques.
In addition to optimizing your marketing costs, your company can experience a significant improvement in its results. Here are some highlights on this topic – which promise to dominate the market in the coming years.