But while the concept is quite simple, sales funnels can be very complex. This is due to a multitude of reasons, such as:
There are many different marketing channels to choose from (paid ads, SEO, etc.);
Your customers may have varying pain points ;
Each customer has a different level of awareness (some have already heard of your brand and are looking for alternatives. While others don’t even know that solutions exist).
So, given these variables, it’s easy to understand how creating a sales funnel can quickly become very complex.
But even so, your business probably already has a funnel in place. Even if you’ve never sat down to formally create one.
However, the reality is that most businesses have singapore mobile database multiple funnels. After all, in addition to capturing people through blog articles , a business can also capture leads through:
Paid ads,
Influencer marketing;
Social media,
Or some other relationship channel.
Why is a sales funnel important?
Because the sales funnel in digital marketing illustrates the path your leads take . Understanding your funnel can help you find the holes – the places where leads drop off and never convert.
After all, if you don’t understand your sales funnel, you can’t optimize it. So you need to understand how your brand can influence this movement. If you want to go deeper, from a technical point of view, these two articles can be very useful:
New B2B sales funnel: understand how this will impact your business
Y-shaped sales funnel: discover the benefits for your company
Now if you want to move on to the practical part, just continue following.
How to build a sales funnel quickly?
Time is the most expensive asset these days – for businesses and individuals. Something that has intensified during the pandemic . After all, everyone needs to get their business up to date.
So if you want to get started now, here are some tips to help you put your digital marketing sales funnel into practice as soon as possible:
The more you know about your audience, the more effective your sales funnel will be. But remember: you’re not doing business with everyone. So you need to find the ideal customer profile for your business .