Based on their features and cost, approximately the same products can be divided into groups. For example, there is thin toilet paper made from recycled materials for 10 rubles, and there is bleached two-layer toilet paper with the scent of chamomile for 80 rubles. These are similar products with different characteristics, production costs and prices, aimed at buyers with different incomes. Such product options are divided into groups. In this article, we will explain in simple terms what a price segment is.
If the buyer is not satisfied with the appearance of the product, you can offer him a product from a different price category
Types of price segments
There are five types of price segments: economy, mid-high and mid-low, premium and luxury. They all differ from each other according to the following criteria:
Price range. Economy segment goods and services have the azerbaijan cell phone number list lowest prices, which allows most people to buy them. Luxury segment products are very expensive, so they are suitable only for a small group of consumers.
Quality and capabilities. The premium and luxury segment often offers very high-quality products with special features.
Branding and image. Each company has its own promotion strategy and creates an image, which affects the prices of its products and services. Thus, companies operating in the economy segment focus consumers' attention on the availability and practicality of goods, and in the premium segment - on their exclusivity.
Target audience. Economy products are available to consumers with low incomes. Luxury goods are bought by very wealthy people.
Below we will talk about each type of price segment.
Price segment "economy"
As a rule, such products are short-lived, although practical. Examples of economy class:
local brands: "Red price", "Every day";
low price store FixPrice;
clothing brands: Modis, Gloria Jeans, "Tvoe".
Price segment "medium-low"
Such products are intended for an audience with higher income and demands. The cost of the products includes the costs of advertising campaigns. At the same time, the products can be positioned as having the same quality as expensive brands, but cheaper. Examples of the middle-low segment: