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Zero Moment of Truth
Once you have done all the necessary research and created a strategic canvas, you can move on to defining the points of interaction – the Zero Moment of Truth.where can you find information about you, where do people read about you, where do they talk about you, and where do they watch you. Once you have written this down, it will become clear on which information channels your offer should be published first.
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CJM (online + offline)
Next, you create a CJM – Customer journey map (CJM), that is, you visualize the customer’s path, starting from the moment of search and ending with the decision. The main task is to determine the spain cell phone number list touchpoints in which you will put all your attributes as an employer. At this stage, you need to objectify everything you want to tell about the brand online and offline.
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Paid, Earned, Owned
At the end of all the work, you create brand communication with the audience by month based on the Paid, Earned, Owned blocks, where Paid is paid placement channels (contextual advertising, targeting, placement with bloggers), Earned is internal channels (social networks, webinars, podcasts), Owned is external channels (media, conferences, events at universities).
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Instead of a conclusion
Based on what we have discussed above, we will formulate an algorithm of actions that must be followed for the successful promotion of an HR brand: