In 2024, the main problem of the market remains – the shortage of personnel. This is due to a number of reasons, both external and internal: events in the world, demographics, non-competitive salary levels, unattractive working conditions, and so on.
HR Brand Building Tools in 2024 - Image 1
HR Brand Building Tools in 2024 - Image 2
What is HR branding?
HR brand is everything that your current and former employees, as well as applicants and clients, say about your company.
there is no high staff turnover, people work in their positions for two years or more;
there are no regular and long-term conflicts in the team;
the response to vacancies is consistently high, and it is growing year after year;
vacancies are filled quickly;
During the interview, candidates can talk about your company.
To make your brand known, you can talk about it yourself netherlands cell phone number list through open and internal sources.
External communications
Website. It should have a succinct positioning of your brand, a distinctive corporate style, convenient navigation, and the website should be updated regularly.
Media publications. This is what will be the face of your brand in Yandex and Google search results.
Job search sites . Here you can create company pages where it is important to indicate brand attributes, advantages and values, your mission, and show creativity.