SERM and working with negativity
Posted: Sat Feb 22, 2025 3:47 am
manual. Requires searching for information on specific queries, tags. Takes a lot of time, but allows finding implicit mentions of the company in social networks and forums to process negative reviews and improve reputation.
Monitoring may show that only positive reviews are published online, but even in this case, you cannot give up on managing your image and reputation - competitors can unleash an information war at any moment.
The absence of mentions of a company has a negative impact on its reputation: potential clients will distrust a brand that has no information on the Internet. If negative information is spread about a company on the Internet, it is necessary to resort toSERM.
SERM
According to research, about 80% of consumers who use the austria cell phone number list Internet study reviews and comments on the Internet when choosing products or services. Therefore, it is important that the leading positions in search engine results are occupied by pages that support a positive brand reputation.
SERM (Search Engine Reputation Management) is a special SEO promotion technology that allows you to push unwanted sites out of search results, for which:
collection and posting of real and custom-made positive reviews on the Internet;
reviews with mentions of the brand are posted on thematic sites;
posts are published on forums aimed at strengthening reputation;
platforms are organized on social networks where the company is discussed in a positive light;
work is being carried out with negative reviews.
Image and reputation management cannot do without working with negativity. Negative reviews are divided into two categories: slander from competitors and real negativity from dissatisfied customers.
In the first case, comments that tarnish the reputation must be removed by entering into negotiations with the administration of the web resource where they are posted. If necessary, lawyers are involved to prove the bias and commissioned nature of the reviews. When processing real negative reviews, it is important to find out the reasons for dissatisfaction, apologize and give an official response on behalf of the company. Real mistakes made by company employees must be acknowledged and reasonable compensation must be offered, including discounts or bonuses on the next purchase.
Painstaking work on the image, creating a solid reputation is the key to the company's prosperity, and it should be entrusted to the professionals of the Ingate company.
Monitoring may show that only positive reviews are published online, but even in this case, you cannot give up on managing your image and reputation - competitors can unleash an information war at any moment.
The absence of mentions of a company has a negative impact on its reputation: potential clients will distrust a brand that has no information on the Internet. If negative information is spread about a company on the Internet, it is necessary to resort toSERM.
SERM
According to research, about 80% of consumers who use the austria cell phone number list Internet study reviews and comments on the Internet when choosing products or services. Therefore, it is important that the leading positions in search engine results are occupied by pages that support a positive brand reputation.
SERM (Search Engine Reputation Management) is a special SEO promotion technology that allows you to push unwanted sites out of search results, for which:
collection and posting of real and custom-made positive reviews on the Internet;
reviews with mentions of the brand are posted on thematic sites;
posts are published on forums aimed at strengthening reputation;
platforms are organized on social networks where the company is discussed in a positive light;
work is being carried out with negative reviews.
Image and reputation management cannot do without working with negativity. Negative reviews are divided into two categories: slander from competitors and real negativity from dissatisfied customers.
In the first case, comments that tarnish the reputation must be removed by entering into negotiations with the administration of the web resource where they are posted. If necessary, lawyers are involved to prove the bias and commissioned nature of the reviews. When processing real negative reviews, it is important to find out the reasons for dissatisfaction, apologize and give an official response on behalf of the company. Real mistakes made by company employees must be acknowledged and reasonable compensation must be offered, including discounts or bonuses on the next purchase.
Painstaking work on the image, creating a solid reputation is the key to the company's prosperity, and it should be entrusted to the professionals of the Ingate company.