The strategy then encompasses people who only looked at products but did not make the purchase, who even put the product in the cart but abandoned it, among others.
According to Google AdWords, 97% of visitors to an e-commerce site may not convert into sales on their first visit. But all is not lost, quite the opposite. A clear strategy can bring in your customers with the help of technology.
Learn more: Technology to increase sales: explore it in practice
This way, you can ensure that your company can impact these consumers through constant reminders that the product is still waiting to be purchased by displaying banners during browsing.
This strategy can be activated with an investment campaign on Google and Facebook Ads .
All of this must be combined with transparent marketing policies: real uganda mobile database photos with minimal processing ensure that the customer is not frustrated by not receiving exactly the product they purchased.
It's also important to provide honest estimates on cost and delivery time and allow for a free first exchange.
As much as some people still insist on rejecting technology, digital transformation is a process with no turning back.
A concept that was extensively tested during the pandemic, which forced companies of all sizes and sectors to adapt their operations to the digital environment .
Chatbots are another good example of this. Many companies are taking advantage of this feature to offer faster service to their customers.
Learn more: Chatbots: discover how to revolutionize your relationship with customers
But the secret is not to robotize relationships too much – consumer relationships are increasingly in the hands of customers.