Vueling launches a direct marketing campaign to attract customers

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Emailing Network has developed Vueling's latest online marketing campaign, which has attracted 10,000 potential customers. For this campaign, the leading low-cost airline has opted for online marketing as a tool for acquiring new customers. On this occasion, Emailing Network has designed an email marketing campaign to help Vueling expand the market niches to which it can target its offers and thereby gain greater brand awareness.

It is an attractive campaign focused on a draw for a trip to Venice, which has been sent to a target audience that is similar to the services offered by the airline. The results have been immediate: 50% of Internet users who viewed the airline's offer decided to say "Yes, I do", that is, they agreed to receive flight offers to plan their next trips around Europe. The creative and persuasive axis is one of the keys to the success of the campaign. According to Pablo Nowenstein, founder of Emailing Network, “it is essential to select a gift that is in line with the public we are targeting.

He adds, “if, in addition to the additional benefits of receiving information from all country mobile number list the advertiser, we offer the possibility of winning a gift, consumer interest increases considerably.” Direct sales to the customerThis type of online direct marketing campaign allows companies to quickly and effectively reach those segments of the population that are likely to become potential customers, as demonstrated by the different campaigns developed by Emailing Network.


Specifically, the Vueling campaign designed by Emailing Network has allowed the airline to increase its database considerably in just two days. This is why more and more companies that develop part of their business on the Internet are firmly committed to this type of strategy.