The main stages of brand creation
Posted: Thu Feb 20, 2025 10:39 am
Brand name development (verbal identification, naming, brand legend)
This stage begins after the brand strategy has been created and the brief has been formed. The first presentation demonstrates a number of different name options. They must undergo an initial check in open sources. After the optimal solution has been selected, a check for legal purity is carried out.
The main stages of brand creation
The main stages of brand creation
At this stage, the following activities are carried out:
formation of the name (naming);
registration of a germany mobile database name as a trademark;
formation of a slogan;
creating a brand legend;
development of a brand book;
Development of visual brand identifiers (corporate identity)
With the help of visual identifiers used to form a brand design, a new competitive image of the company is created. At the same time, a brand is not only a logo and a list of corporate documentation. The consumer must perceive the individual characteristics of the product or company. This is precisely what various visual identifiers are used for.
This stage begins after the brand strategy has been created and the brief has been formed. The first presentation demonstrates a number of different name options. They must undergo an initial check in open sources. After the optimal solution has been selected, a check for legal purity is carried out.
The main stages of brand creation
The main stages of brand creation
At this stage, the following activities are carried out:
formation of the name (naming);
registration of a germany mobile database name as a trademark;
formation of a slogan;
creating a brand legend;
development of a brand book;
Development of visual brand identifiers (corporate identity)
With the help of visual identifiers used to form a brand design, a new competitive image of the company is created. At the same time, a brand is not only a logo and a list of corporate documentation. The consumer must perceive the individual characteristics of the product or company. This is precisely what various visual identifiers are used for.