Return on Investment (ROI):
Posted: Thu Feb 20, 2025 9:06 am
Conversion Rate: This is the percentage of people who completed the desired action, such as downloading a marketing asset, scheduling a meeting, or making a purchase, out of the total number of emails delivered. The conversion rate can vary widely depending on the campaign objective and the stage of the sales funnel. (between 1% to 5%)
Bounce Rate: Shows the percentage of emails that could not be delivered due to invalid email addresses or technical issues. It is classified into two types: hard bounce (when the email cannot be delivered permanently) and soft bounce (when there are temporary delivery problems).
Unsubscribe Rate: This is the percentage of recipients who opted chile mobile database out of receiving future emails by unsubscribing. An average unsubscribe rate can range from 0.5% to 2%.
This is the economic benefit obtained from the campaign in relation to its cost. The ROI can be high if the campaign achieves significant conversions and sales.
It is important to note that these values are only general references, and that actual results may vary depending on specific objectives, the quality of the database, and the effectiveness of the strategy implemented. Regularly monitoring and analyzing these metrics will allow you to optimize future campaigns and achieve greater success in email marketing.
By implementing Fishing Net's strategy along with marketing automation and an updated database , we can create effective spam or cold mailings that are less invasive and more focused on knowing and meeting the needs of our audience. With relevant marketing assets and strategic permission buttons, we can guide our leads through a personalized communication flow that will increase our conversion and sales opportunities significantly.
Bounce Rate: Shows the percentage of emails that could not be delivered due to invalid email addresses or technical issues. It is classified into two types: hard bounce (when the email cannot be delivered permanently) and soft bounce (when there are temporary delivery problems).
Unsubscribe Rate: This is the percentage of recipients who opted chile mobile database out of receiving future emails by unsubscribing. An average unsubscribe rate can range from 0.5% to 2%.
This is the economic benefit obtained from the campaign in relation to its cost. The ROI can be high if the campaign achieves significant conversions and sales.
It is important to note that these values are only general references, and that actual results may vary depending on specific objectives, the quality of the database, and the effectiveness of the strategy implemented. Regularly monitoring and analyzing these metrics will allow you to optimize future campaigns and achieve greater success in email marketing.
By implementing Fishing Net's strategy along with marketing automation and an updated database , we can create effective spam or cold mailings that are less invasive and more focused on knowing and meeting the needs of our audience. With relevant marketing assets and strategic permission buttons, we can guide our leads through a personalized communication flow that will increase our conversion and sales opportunities significantly.