How to Launch an Affiliate Email Marketing Campaign

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Affiliate marketing is a type of referral-based marketing that many businesses benefit from. In this type of marketing, companies pay their partners for each visitor or customer brought in by their marketing activities. Simply put, you find a solution you like, promote it yourself, and earn a share of the profit for each sale made.

This strategy has many benefits in terms of lead generation and helps you keep your cost per acquisition in check. What’s even better is that it can be leveraged across multiple channels, including email marketing. And with 4 billion active email users worldwide , creating an effective email campaign can increase the number of views on your promoted content and ultimately increase conversions and revenue.

What is affiliate email marketing?
Affiliate marketing is a method of affiliate marketing that involves c level executive mailing list affiliate links through highly targeted and well-crafted emails. These letters are designed to attract the interest of your subscribers, which would improve your conversion rate and website traffic.

top traffic sources for affiliate marketing - chart
Affiliate marketing is quite different from traditional email marketing, where the goal of promotional email campaigns is to sell. Here, you are not a sales rep, but rather a customer sharing the benefits of the solution you have used. That is why you need to have a good skill set to talk about the product naturally and convince someone else to buy it.

It’s important to keep in mind that making money with affiliate marketing depends solely on generating sales. However, some companies pay affiliates every time a lead clicks on a specific link (cost-per-click) or every time a lead completes a certain task, such as joining an email list (cost-per-lead), which doesn’t entirely depend on whether a sale is made.

How the commission works
Why Use Email for Affiliate Marketing
Regardless of the advancement in SEO and social media marketing, email remains the most effective method of reaching your audience. 99% of customers read their emails every day, and a survey conducted in the US reveals that around 50% of respondents check their inboxes up to ten times a day . This creates a lot of opportunities for affiliates to generate sales.