Investment in Email Marketing will continue to grow in the US

[RafiRiFat336205]

It is becoming increasingly clear that email marketing is becoming one of the most effective and efficient tools and strategies for the communication and promotion of company services and information. The predictions regarding the growth of email marketing estimate that its investment in the United States alone will increase from 817 to 1.316 million Euros over the next 4 years (2012).

This study carried out by Jupiter Research , a consultancy specialising in business strategies for new media, was presented at MediaPost's E-mail Insider Summit and also estimates the effectiveness of the emails sent. The concerns of these strategies according to the study, are to discover the causes of unsubscribing by users who received emails by voluntary registration.

That is, those who had previously subscribed. The response to this all contact number list reason on the surveys carried out was generally based on the fact that the information or content was no longer relevant to them. It is clear and evident that a high number of emailings does not guarantee results. The relevance and quality of your content can be vital and key to maintaining a stable and mature affiliation of users and subscribers.

Although Email Marketing has certain difficulties, it remains an effective tool when compared to other forms of interactive communication. Email is therefore a channel with maximum potential for strategies and communication with a penetration greater than any other direct marketing tool.