A data visualization with a blue circle in the middle with 85% in the middle of the circle. The title says business leaders who agree that social media data/insights currently inform their company's business strategy.
For example, social listening can help product teams get ahead of market trends. 97% of business leaders agree that the use of social data to understand market trends will increase over the next three years—something clothing brand River Island is already doing. Using Sprout’s Social Listening solution, River Island works with their product team to research trends mentioned on social and to identify which products to promote.
A screenshot of Sprout's social listening albania phone number data tool where messages are surfaced by keyword, aiding marketers in uncovering trends and conversations happening on social about their brand or industry.
Training other teams on how to interpret social data and use it to inform their strategy is essential to getting the most out of your channels. Using sharable dashboards (like those available in Sprout, or built in BI tools like Tableau) breaks down silos and makes your data accessible across teams.
A screenshot of a Tableau dashboard with data from Sprout Social incorporated.
It’s no secret that social media teams are stretched thin. Running company-wide social media employee training opens the door for other teams to provide post ideas and even film or stand in as social video talent.
This approach also expands the voices and expertise feeding your channels. According to The State of Social Media Report, marketing, customer care/support, communications, operations and sales and the C-suite are the top six teams who influence companies’ social strategies—these teams can harness their customer learnings and surface fresh ideas that enhance your content calendar.