5 TikTok SEO tips to boost your content’s reach

[shaownhasan]

Device and account settings
And finally, your own device and account settings also play a part. Information like the type of device you’re using, your location and your language preferences will impact the content shown on your FYP.

Knowing what the algorithm looks for is one thing. Knowing how to create content that ranks is another. Keep these five tips in mind when planning, creating and even publishing your TikTok video content to increase your chances of showing up in search and the feed.

Conduct TikTok keyword research
Our content team conducts keyword research to pinpoint which web indonesia mobile database pages and blog posts make the most sense to create for our audience. Your social media team needs to do the same with your TikTok.

Some traditional SEO tools can be a great starting point. Tools like SEMrush and Ahrefs can help you get a general idea of what your target audience searches for on sites like Google to learn more about your industry or business.

You can also take advantage of TikTok’s Keyword Insights tool. This tool can help you find keywords, view relevant videos/ads and discover keyword phrases you can use in your captions.

Another great option is to use the TikTok app and its search engine yourself. Let’s say you’re managing the TikTok account for an online plant shop and care company. You might start with the basics, conducting a search on the TikTok app for “plant care.” TikTok’s search functionality will display a list of auto-populated results that other users are searching for: