Are static posts as effective as video content?
Posted: Thu Feb 20, 2025 3:55 am
A hot pink graphic with white text that includes a quote from Jackson Alder, PFLAG National Senior Digital Strategist. The quote reads: "I think the shift [toward static] is because video was the previous trend that made people stop and engage. It's looking like it's not as much of an engagement-driver these days, so we're all just trying to find what is."
With our team’s social data and anecdotal evidence from other brands, we see that static posts can be more effective than video content when it comes to generating engagement. But that’s only scratching the surface of what it means to be effective on social.
Most social marketers are upping their india mobile database investment in static and video content, suggesting that both are vital for overall success. A Q2 2023 Sprout pulse survey found that 59% of marketers are focusing more on images in 2023. By comparison, 53% said they are upping the quantity of 5-15 second videos this year, and 49% are creating more 16-30 second videos.
Sprout Social Q2 2023 Pulse Survey multi-color infographic reflecting brands' content focus in 2023 compared to 2022. Images are listed as the top focus, with 59% of marketers investing more time into them.
Always use your strategy and performance metrics to find your ideal content mix, and weigh the pros and cons of each content type. Your brand might be looking to boost discoverability with audiences on video-first platforms like TikTok. Or your data might indicate your audience behaves differently than ours.
With our team’s social data and anecdotal evidence from other brands, we see that static posts can be more effective than video content when it comes to generating engagement. But that’s only scratching the surface of what it means to be effective on social.
Most social marketers are upping their india mobile database investment in static and video content, suggesting that both are vital for overall success. A Q2 2023 Sprout pulse survey found that 59% of marketers are focusing more on images in 2023. By comparison, 53% said they are upping the quantity of 5-15 second videos this year, and 49% are creating more 16-30 second videos.
Sprout Social Q2 2023 Pulse Survey multi-color infographic reflecting brands' content focus in 2023 compared to 2022. Images are listed as the top focus, with 59% of marketers investing more time into them.
Always use your strategy and performance metrics to find your ideal content mix, and weigh the pros and cons of each content type. Your brand might be looking to boost discoverability with audiences on video-first platforms like TikTok. Or your data might indicate your audience behaves differently than ours.