To successfully implement AMP and see its full impact, you must:
Posted: Mon Dec 23, 2024 8:15 am
1.- Be aware of the most common AMP implementation errors and problems.
2.- Implement AMP on the pages that interest you most. For many ecommerce sites, this will be your homepage and your product pages.
3.- Use the current AMP features available to you, including amp-carousel to highlight multiple products or amp-video to deliver mobile-friendly video content.
4.- You can link your AMP with your Progressive Web App (PWA) to increase the speed of your site in general. You can combine your AMP pages with your PWAs with tools like amp-install-service-worker .
Ecommerce growth - Max Prin
Should eCommerce websites use AMP? If the answer is logical, I would say yes, but as with many other things, it also depends. It depends on the audience, resources, goals, current state of the site, and other factors. If an eCommerce site has a slow and poorly designed mobile version, AMP might be a good solution, before a complete site rebuild.
The AMP framework has evolved considerably over the past two years, especially when it comes to the functionalities required on e-commerce websites. However, adoption is very low, as shown by SEMrush data.
I think AMP can bring a lot of value if the rest of the site experience is fast and if you can avoid creating another set of URLs. Combining AMP and Progressive Web App (PWA) functionality into the same URLs can create an ideal implementation for both search engines and users, leveraging AMP for speed and SERP functionality and PWA for UX, engagement, and conversions.
7.- Optimize images for search and conversions
Users are unlikely to purchase online if they don’t see high-quality images, so it’s essential that image optimization is a top consideration for conversions.
Images are also a potential source of traffic and revenue: image searches account for 21.8% of searches on web properties.
This number is likely to increase as the use of emerging visual search technology continues to expand.
To take advantage of these facts, it is essential that your images are fully optimized to drive conversions.
To successfully optimize your images for search and conversion rates, you should:
1.- Use JPEG image files, as they have high quality but low file size.
2.- Using multiple images per product can increase conversions and give you more images to optimize. Incorporate your own images instead of photos to better stand out in the SERPs.
3.- Optimize each image correctly. Each image should have a file name and a title that uses the target keywords.
4.- Include image sitemaps on your site, so that Google can receive information about the images you have uploaded.
5.- Add product images to the structured data of product pages with Schema.org markup, allowing your images to appear in SERPs and relevant searches.
6.- Include Alt attributes such as Image Alt tags for each image. Even among the top ecommerce sites, 15% were missing Alt tags, so check your site now.
E-commerce growth - Juan Gonzalez Villa
I think visual searches through Google Lens are going to grow enormously in the coming years. Regarding e-commerce, they are going to be an accelerator of the phenomenon, which already occurs, in which users see a product in a physical store or in any other "offline" situation, but scan it with their phones in search of the best online price or more information.
Given this, proper image labeling with schema.org is extremely important, especially for products.
For example, without structured data, it won't be possible to display "similar products" to those scanned by a user with Google Lens.
On a broader level, other arguments in favor of using images as part of an SEO strategy are:
1.- The fact that a new generation of users is coming who are much more accustomed to searching through images (visual searchers).
2.- email in french Google is promoting this type of search through Collections, which is nothing more than a response to Pinterest and a clear attempt to keep the entire buyer's journey within Google, from discovery to purchase.
2.- Implement AMP on the pages that interest you most. For many ecommerce sites, this will be your homepage and your product pages.
3.- Use the current AMP features available to you, including amp-carousel to highlight multiple products or amp-video to deliver mobile-friendly video content.
4.- You can link your AMP with your Progressive Web App (PWA) to increase the speed of your site in general. You can combine your AMP pages with your PWAs with tools like amp-install-service-worker .
Ecommerce growth - Max Prin
Should eCommerce websites use AMP? If the answer is logical, I would say yes, but as with many other things, it also depends. It depends on the audience, resources, goals, current state of the site, and other factors. If an eCommerce site has a slow and poorly designed mobile version, AMP might be a good solution, before a complete site rebuild.
The AMP framework has evolved considerably over the past two years, especially when it comes to the functionalities required on e-commerce websites. However, adoption is very low, as shown by SEMrush data.
I think AMP can bring a lot of value if the rest of the site experience is fast and if you can avoid creating another set of URLs. Combining AMP and Progressive Web App (PWA) functionality into the same URLs can create an ideal implementation for both search engines and users, leveraging AMP for speed and SERP functionality and PWA for UX, engagement, and conversions.
7.- Optimize images for search and conversions
Users are unlikely to purchase online if they don’t see high-quality images, so it’s essential that image optimization is a top consideration for conversions.
Images are also a potential source of traffic and revenue: image searches account for 21.8% of searches on web properties.
This number is likely to increase as the use of emerging visual search technology continues to expand.
To take advantage of these facts, it is essential that your images are fully optimized to drive conversions.
To successfully optimize your images for search and conversion rates, you should:
1.- Use JPEG image files, as they have high quality but low file size.
2.- Using multiple images per product can increase conversions and give you more images to optimize. Incorporate your own images instead of photos to better stand out in the SERPs.
3.- Optimize each image correctly. Each image should have a file name and a title that uses the target keywords.
4.- Include image sitemaps on your site, so that Google can receive information about the images you have uploaded.
5.- Add product images to the structured data of product pages with Schema.org markup, allowing your images to appear in SERPs and relevant searches.
6.- Include Alt attributes such as Image Alt tags for each image. Even among the top ecommerce sites, 15% were missing Alt tags, so check your site now.
E-commerce growth - Juan Gonzalez Villa
I think visual searches through Google Lens are going to grow enormously in the coming years. Regarding e-commerce, they are going to be an accelerator of the phenomenon, which already occurs, in which users see a product in a physical store or in any other "offline" situation, but scan it with their phones in search of the best online price or more information.
Given this, proper image labeling with schema.org is extremely important, especially for products.
For example, without structured data, it won't be possible to display "similar products" to those scanned by a user with Google Lens.
On a broader level, other arguments in favor of using images as part of an SEO strategy are:
1.- The fact that a new generation of users is coming who are much more accustomed to searching through images (visual searchers).
2.- email in french Google is promoting this type of search through Collections, which is nothing more than a response to Pinterest and a clear attempt to keep the entire buyer's journey within Google, from discovery to purchase.