Create better content for your followers

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Your Facebook competitor analysis can motivate you to aim higher with your social content while keeping your strategy attainable and actionable.

Identify content gaps
Competitive analyses can illuminate cracks in your content strategy while supplying the information needed to fill them.

For instance, an oral health care brand conducting a Facebook competitive analysis might notice that Quip incorporates month-long observances into their content strategy. This provides an endless stream of social media content creation ideas that tap into trending topics.

A Facebook post from Quip celebrating disability pride month.

Since these posts do well from an engagement standpoint, that brand may singapore mobile database consider how they can put their own unique spin on similar events.


Coming up with new content ideas is a top challenge for many social media marketers.

Industry data can provide valuable insights during brainstorming sessions, helping you generate smarter, more relevant content ideas for each social platform. That’s where your Facebook competitor analysis comes in.

The analysis will help you identify your rival’s content themes. As you notice them, ask yourself how your brand might approach something similar. What would you do differently? What opportunities are they not taking advantage of?

Eventually, you’ll come up with a unique piece of inspired content that stands independently from its source material.