Pairing Smart Bidding with the wrong goals

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Learn how to avoid Google Ads mistakes that could lead to poor conversion rates and reduced return on your PPC advertising investment.
Google Ads offers a number of ways to tailor your PPC advertising campaigns to reach potential and current customers. However, there are many options to ensure that all campaigns are targeted to the right goal. However, due to the large amount of detail within PPC campaigns, errors or suboptimal strategies can occur.

In today's post, we'll walk you through the most common iceland phone number data errors we see in Google Ads and help arm you with the information you need to fix them. Over the past few years, Google Ads has been building recommendations directly within the platform that aim to help advertisers optimize their campaigns .


We all run Google Ads campaigns for one reason: to help our businesses get more sales and/or attention. Conversion tracking allows us to measure the desired actions that users take on our sites. While increasing traffic to your website may be a desirable outcome for you, that doesn't mean every pageview should be a conversion. Traffic can easily be tracked using existing metrics like clicks in Google Ads or pageviews in Google Analytics.