Building with customer zero

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Everything goes back to our customers
As the social landscape evolves, it’s more important than ever to continue walking alongside our customers. We’ve always been a company that prides itself on offering a highly intuitive platform. But we must continue to strive for greater simplicity to guide brands into social’s next era, which will drive company-wide value.

I’m incredibly proud to say Sprout Social was recognized as a Leader in the 2024-25 IDC MarketScape for Worldwide Social Marketing Software for Large Enterprises. We were also named #1 Best Product by G2 this year. These awards are a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social. Accolades like these only happen when you aim to deliver the very best technology that is built, supported and used by teams at the top of their game.

There’s a myth that sophisticated platforms have to be clunky, but it’s our mission to senegal mobile database dispel this by building solutions with both usability and advanced capabilities in mind.


While the collaboration we foster with our customers is critical, at Sprout we’re lucky to have an in-house customer who is able to supply continuous feedback: our own social team. By working closely with “customer zero,” we get to put our tools to the test in real-time and take an active role in an internal case study.

Our social team enables us to push the very limits of our own social strategy and bring those learnings back into the product. Along the way, we discover usability gaps we need to address, new use cases we want to build, new insights that help us raise the bar in how we optimize return on investment for our customers.