Key 1. Define your current situation, competition and potential customers
Posted: Wed Feb 19, 2025 10:27 am
Basically, it's about putting your cards on the table. Knowing your current internal situation (online presence), what your competition is doing, defining who you're targeting (ideal client) and what your value proposition is.
How to analyze your development?
To understand your current situation, you must evaluate your website (that is SEO optimized) and your online presence: social networks, brand positioning, visits and registrations on your page, perception and response of your customers towards your brand, as well as the management and monitoring of these.
It is also important to define what the company needs, attract new contacts, colombia phone number data improve prospect qualification, build a valuable relationship with prospects to increase contact requests, or make the sales team more effective.
This exercise serves to define the areas of opportunity for your development and those in the sector that you may not have yet exploited.
Who are you addressing?
Creating a profile of your ideal client or buyer persona to understand their characteristics, interests, habits, needs, and how and where they look for information is essential to defining the strategy, actions, and channels you are going to use.
In addition, it will help you improve the sales process, since you will know in advance the needs of the prospect: a house with nearby schools, furnished, with a patio, etc., as well as the stage of the purchase cycle in which they are.
>> Download this template to start
creating your ideal client profiles <<
What is your competition doing?
In addition to finding out what your competition is doing, you need to define a value proposition that helps you differentiate yourself . That is, what can you offer your potential customers that other developments can't?
In this case, it may be some type of mortgage loan, the area where the properties are located, or the service throughout the entire process.
Inbound helps you add value from the early stages of the purchasing cycle
At GrowX Agency, we always start a joint work process with the strategy stage, where we carry out a digital analysis that includes benchmarking of the competition.
Key 2. Set goals
We then set your real estate agency's digital marketing objectives, which must be related to and drive your business's goals.
Business objectives
They are mainly related to generating higher income and improving profitability. For example , increasing sales in your real estate agency by 50% compared to the previous year, growing the business, making more profits.
Digital marketing objectives
The objectives of your digital marketing strategy are those that will help you achieve your business goals. For example, increasing visits to your website, increasing sales opportunities with qualified prospects, or improving the lead-to-closing rate.
These objectives must be SMART, that is, specific, measurable, achievable, relevant and within a certain time.
How to analyze your development?
To understand your current situation, you must evaluate your website (that is SEO optimized) and your online presence: social networks, brand positioning, visits and registrations on your page, perception and response of your customers towards your brand, as well as the management and monitoring of these.
It is also important to define what the company needs, attract new contacts, colombia phone number data improve prospect qualification, build a valuable relationship with prospects to increase contact requests, or make the sales team more effective.
This exercise serves to define the areas of opportunity for your development and those in the sector that you may not have yet exploited.
Who are you addressing?
Creating a profile of your ideal client or buyer persona to understand their characteristics, interests, habits, needs, and how and where they look for information is essential to defining the strategy, actions, and channels you are going to use.
In addition, it will help you improve the sales process, since you will know in advance the needs of the prospect: a house with nearby schools, furnished, with a patio, etc., as well as the stage of the purchase cycle in which they are.
>> Download this template to start
creating your ideal client profiles <<
What is your competition doing?
In addition to finding out what your competition is doing, you need to define a value proposition that helps you differentiate yourself . That is, what can you offer your potential customers that other developments can't?
In this case, it may be some type of mortgage loan, the area where the properties are located, or the service throughout the entire process.
Inbound helps you add value from the early stages of the purchasing cycle
At GrowX Agency, we always start a joint work process with the strategy stage, where we carry out a digital analysis that includes benchmarking of the competition.
Key 2. Set goals
We then set your real estate agency's digital marketing objectives, which must be related to and drive your business's goals.
Business objectives
They are mainly related to generating higher income and improving profitability. For example , increasing sales in your real estate agency by 50% compared to the previous year, growing the business, making more profits.
Digital marketing objectives
The objectives of your digital marketing strategy are those that will help you achieve your business goals. For example, increasing visits to your website, increasing sales opportunities with qualified prospects, or improving the lead-to-closing rate.
These objectives must be SMART, that is, specific, measurable, achievable, relevant and within a certain time.