Invest your time and energy in the
Posted: Mon Dec 23, 2024 8:09 am
Check out our case study on the topic to discover great tips on how to run themed campaigns with maximum efficiency.
Don't forget to check out our 2019 Social Media Events Calendar , designed especially for Social Media Managers who need to stay up to date with events, holidays and important dates for their target audience.
Social Media Marketing Checklist - Quarterly Tasks
Things you should do every quarter
Review and evaluate the KPIs from the last quarter and see where you stand.
Make sure your brand image is consistent across all social channels.
Set your goals for the next quarter.
Define your KPIs for the next quarter.
Review and evaluate the KPIs of the last quarter and analyze where you are
Just as I advised you to collect monthly statistics on the performance of your posts, I suggest you do the same every quarter.
In quarterly reviews, however, try to focus less on the details and more on the bigger picture.
For example, you may want to re-evaluate the performance of the channels you have a presence on.
If some don't get results, why continue having a presence in them?
channels that work best for your audience.
Ensuring your brand image is consistent across all social channels
Does your company have a corporate style guide or brand recommendations?
This is the time to find out.
Make sure your tone of voice along with all the images you post, including colors, match your brand style and are consistent across all social profiles.
Conduct an audience analysis
Ideally, you should conduct an audit of your social media audience every quarter.
This is enough time for you to detect any mismatches between your actual audience and what you had imagined.
Start by gathering insights into your followers' interests and demographics using the analytics provided email germany by your social media accounts (Facebook Analytics, Twitter Analytics, Instagram, etc.)
Next, draw a picture of your ideal client (you may have more than one if you have a presence on multiple social networks).
Finally, tailor your content to your ideal customer profiles.
Set your goals and KPIs for the next
Don't forget to check out our 2019 Social Media Events Calendar , designed especially for Social Media Managers who need to stay up to date with events, holidays and important dates for their target audience.
Social Media Marketing Checklist - Quarterly Tasks
Things you should do every quarter
Review and evaluate the KPIs from the last quarter and see where you stand.
Make sure your brand image is consistent across all social channels.
Set your goals for the next quarter.
Define your KPIs for the next quarter.
Review and evaluate the KPIs of the last quarter and analyze where you are
Just as I advised you to collect monthly statistics on the performance of your posts, I suggest you do the same every quarter.
In quarterly reviews, however, try to focus less on the details and more on the bigger picture.
For example, you may want to re-evaluate the performance of the channels you have a presence on.
If some don't get results, why continue having a presence in them?
channels that work best for your audience.
Ensuring your brand image is consistent across all social channels
Does your company have a corporate style guide or brand recommendations?
This is the time to find out.
Make sure your tone of voice along with all the images you post, including colors, match your brand style and are consistent across all social profiles.
Conduct an audience analysis
Ideally, you should conduct an audit of your social media audience every quarter.
This is enough time for you to detect any mismatches between your actual audience and what you had imagined.
Start by gathering insights into your followers' interests and demographics using the analytics provided email germany by your social media accounts (Facebook Analytics, Twitter Analytics, Instagram, etc.)
Next, draw a picture of your ideal client (you may have more than one if you have a presence on multiple social networks).
Finally, tailor your content to your ideal customer profiles.
Set your goals and KPIs for the next