Costly Mistakes to Avoid in Remarketing Campaigns
Posted: Wed Feb 19, 2025 10:04 am
The rules for PPC advertising are constantly changing, and it's important to stay up to date. Make sure you're not making any of these mistakes to make your retargeting campaigns as effective as possible. Using cookie-based retargeting (website visitors).
Retargeting people who have visited your website france phone number data has been a common practice for years. However, this strategy relies on third-party cookies , which as you know are being phased out. This results in incomplete data about your website visitors, which can lead to sending the wrong messages to the wrong users.
It's therefore better to use customer lists or other lists based on first-party data . First-party data is any information you own that a user has given you permission to track and store with their consent. This can include contact information (email, phone number, etc.), site behavior, and other data you've collected with the user's consent.
Work with your SEO consultant to understand which segments would be useful for them to specifically target and which ones would make sense to exclude. Paid campaigns are typically able to gain volume quickly, so if an SEO consultant wants to run a test, or if they are interested in seeing the response to specific content, Google Analytics can help these collaborative efforts.
Retargeting people who have visited your website france phone number data has been a common practice for years. However, this strategy relies on third-party cookies , which as you know are being phased out. This results in incomplete data about your website visitors, which can lead to sending the wrong messages to the wrong users.
It's therefore better to use customer lists or other lists based on first-party data . First-party data is any information you own that a user has given you permission to track and store with their consent. This can include contact information (email, phone number, etc.), site behavior, and other data you've collected with the user's consent.
Work with your SEO consultant to understand which segments would be useful for them to specifically target and which ones would make sense to exclude. Paid campaigns are typically able to gain volume quickly, so if an SEO consultant wants to run a test, or if they are interested in seeing the response to specific content, Google Analytics can help these collaborative efforts.