What is share of voice?
Posted: Wed Feb 19, 2025 10:03 am
Share of voice (SOV) is a measure of the market conversation your brand owns compared to your competitors. It measures your brand’s visibility and influence within industry conversations. The more market share you have, the greater popularity and authority you likely have among users and prospective customers. SOV isn’t a static metric; it’s constantly evolving alongside consumer interests and competitive dynamics.
While SOV sometimes refers to a brand’s share of paid advertising in a competitive marketplace, it also has a broader definition that can include various elements of digital marketing and advertising, including mentions on social media and traffic for certain keywords.
Understanding your SOV provides insight into your brand’s position within the pakistan mobile database current market, illuminating opportunities for growth.
Why you need to measure share of voice
Measuring your brand’s share of voice helps you see the bigger picture and where your brand fits into it. It adds context to your performance data, allowing you to pinpoint opportunities for growth and improvement.
While SOV sometimes refers to a brand’s share of paid advertising in a competitive marketplace, it also has a broader definition that can include various elements of digital marketing and advertising, including mentions on social media and traffic for certain keywords.
Understanding your SOV provides insight into your brand’s position within the pakistan mobile database current market, illuminating opportunities for growth.
Why you need to measure share of voice
Measuring your brand’s share of voice helps you see the bigger picture and where your brand fits into it. It adds context to your performance data, allowing you to pinpoint opportunities for growth and improvement.