Why Instagram social listening matters
Posted: Wed Feb 19, 2025 10:01 am
Brands shouldn’t live in a bubble when it comes to their Instagram activity. Listening puts your mentions, interactions and comments into context. This helps you engage people and grow your account.
Below are some specific ways that Instagram empowers you to connect with customers.
Learning what your audience wants on a personal level
Social listening on Instagram lets you hone in on the needs and pain points of your target audience. It shows you what conversations people are having, even outside of your brand’s account. This gives you a better idea of what they want based on the posts they’re creating and the comments they’re leaving on a friend’s or influencer’s post.
These insights will then inform your social media content strategy and norway mobile database promotion strategy. Knowing what your audience wants can even guide your product development efforts.
Instagram post from vegout magazine showing hershey's plant based chocolate and a highlighted comment explaining how excited they are to see vegan treats that aren't necessarily healthy
Source
Providing more impactful Instagram customer service
“Good” service goes hand-in-hand with having a pulse on customer questions, comments and concerns.
This becomes challenging when people use Instagram to vent their frustrations instead of talking to you. Instagram social listening ensures that you never miss a @mention. It also helps you track posts containing branded keywords. So you can stay on top of customer service conversations beyond your direct call-outs.
Below are some specific ways that Instagram empowers you to connect with customers.
Learning what your audience wants on a personal level
Social listening on Instagram lets you hone in on the needs and pain points of your target audience. It shows you what conversations people are having, even outside of your brand’s account. This gives you a better idea of what they want based on the posts they’re creating and the comments they’re leaving on a friend’s or influencer’s post.
These insights will then inform your social media content strategy and norway mobile database promotion strategy. Knowing what your audience wants can even guide your product development efforts.
Instagram post from vegout magazine showing hershey's plant based chocolate and a highlighted comment explaining how excited they are to see vegan treats that aren't necessarily healthy
Source
Providing more impactful Instagram customer service
“Good” service goes hand-in-hand with having a pulse on customer questions, comments and concerns.
This becomes challenging when people use Instagram to vent their frustrations instead of talking to you. Instagram social listening ensures that you never miss a @mention. It also helps you track posts containing branded keywords. So you can stay on top of customer service conversations beyond your direct call-outs.