What does a marketing communication and sales tool need to be able to do to be useful?
Posted: Wed Feb 19, 2025 9:15 am
Have you decided to upgrade your marketing with an automation and online sales tool? Great. Find out what it can do and what features you shouldn't miss.
With more and more marketing automation and sales solutions on the market, how do you know which platform is right for your business?
But first, let's talk about how a modern platform is useful for you and how it differs from conventional tools.
Why use a marketing automation tool?
Marketing automation tools can perform tasks that companies otherwise brazil phone number data have to do manually or with the help of simple tools: Sending emails, expanding the database, collecting data, managing strategy, etc.
These tools act as comprehensive assistance in online sales and building a good brand reputation .
The main benefits that the implementation will bring:
lower conversion cost
higher average order value
gaining loyal customers
increased frequency of purchases
time saving
What is the difference between ordinary tools and an advanced marketing and sales platform?
Huge.
Unfortunately, for some companies, automation is only associated with email marketing tools that can regularly send emails to a certain database. And that's it.
Let's give an example:
You're browsing a blog post on a company's website, a pop-up window prompts you to download an e-book. You enter your email, download the e-book. Then you're usually treated to a series of emails that arrive with ironclad regularity once a week. Nothing more. Everyone the same.
Such a simple process quickly reaches its limits, which can be dramatically expanded thanks to a combination of communication channels and, above all, knowledge of customer behavior.
With more and more marketing automation and sales solutions on the market, how do you know which platform is right for your business?
But first, let's talk about how a modern platform is useful for you and how it differs from conventional tools.
Why use a marketing automation tool?
Marketing automation tools can perform tasks that companies otherwise brazil phone number data have to do manually or with the help of simple tools: Sending emails, expanding the database, collecting data, managing strategy, etc.
These tools act as comprehensive assistance in online sales and building a good brand reputation .
The main benefits that the implementation will bring:
lower conversion cost
higher average order value
gaining loyal customers
increased frequency of purchases
time saving
What is the difference between ordinary tools and an advanced marketing and sales platform?
Huge.
Unfortunately, for some companies, automation is only associated with email marketing tools that can regularly send emails to a certain database. And that's it.
Let's give an example:
You're browsing a blog post on a company's website, a pop-up window prompts you to download an e-book. You enter your email, download the e-book. Then you're usually treated to a series of emails that arrive with ironclad regularity once a week. Nothing more. Everyone the same.
Such a simple process quickly reaches its limits, which can be dramatically expanded thanks to a combination of communication channels and, above all, knowledge of customer behavior.