Basic concepts of positioning

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We have compiled a list of the most important concepts related to SEO for you. They will help you learn the most important concepts that will be useful when contacting an SEO agency.

Algorithm
This is a type of software that a search engine uses to determine the most important issues for a searched word . The algorithm is generally very complex and it is on its basis that search results are displayed . The software is changed and improved many times by Google, and in itself is a company secret.

Authority site – trusted website
A trusted site is one that is visited by many users, which is also due to its evaluation by industry experts. It is also very high in search results. Links that lead to a given site from a site recognized as an authority are always very valuable.

Black hat SEO
The so-called black positioning – these are practices that are buying email lists uk by Google , and with their use we must reckon with the fact that our site will be removed from the results . However, each algorithm has its weak points and sometimes they can be exploited, but we must know that this may involve a penalty that we will receive when they are detected by the Google search engine.

Click fraud
If someone uses a Google Ads campaign , they are aware that for every click on the ad you have to pay. That is why many people think about entering the competition's ad, just to use their budget. For this reason, the click fraud mechanism was created , which is to detect such clicks and not count them as advertising costs.