Number of Clicks Obtained

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Number of Messages Read (Open Rate): Knowing the number of users who have opened the email tells us the degree of interest of our subscriber, and also shows us that bonds of trust have effectively been generated between your subscriber and your business.

We can find out this based on the number of visits obtained on the landing pages. These pages are the ones to which subscribers are directed when they click on a link within the message. We make a comparison between the visits obtained to the landing page(s) and the number of emails sent, in order to measure the ROI (return on investment) of our email marketing campaign.

Once the campaign is finished and based on the analysis of ai whatsapp number south africa all the variables involved, we can modify all the points that can be improved in order to optimize the continuity or launch of future campaigns. 11. Campaign Maintenance Depending on the strategic objectives of the campaign (customer loyalty, direct sales, promotion of products or services).

We can continue or not the campaign, either by continuing with the management of relationships with customers or prospects or by ending it. Conclusion: Test, test and test again each and every one of your messages, until they become a fine clockwork mechanism. We have to be analytical, observant and especially at the beginning while we polish and oil the whole machine: very patient, the results will come, these are the fruits of effort, patience and permanent testing of your campaigns.


The construction and generation of bonds of trust is one of the greatest benefits of an e-mail marketing campaign, in addition to its low cost, easy and fast direct delivery to your prospect allows you to obtain greater business opportunities, in this now hyper-competitive means of communication.