Interactive marketing actions have a new system to measure their effectiveness

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Thanks to the Market Interact technological platform and the CIM ( Customer Interaction Management ) concept, it is possible to measure the effectiveness of the main actions in the world of interactive marketing (e-mail marketing campaigns, SMS, fax and advertisements with Google AdWords). The best solutions to combat moments of crisis and increase sales consist of obtaining loyal customers, generating more customers.

Therefore, the key to success in the world of interactive marketing is to obtain measurable results, with exhaustive control of the entire process of obtaining customers and loyalty techniques through telemarketing actions, e-mail marketing, etc. In traditional marketing, when we invest thousands of euros in television, radio or press, what results do we get? Probably low, even if the means are professional and we have managed to reach a part of the target audience.

Nowadays, there are various communication channels such as the Internet, thanks to contextual advertising, e-mail marketing campaigns and other actions that, with prices much more affordable than traditional advertising, greatly improve effectiveness . And the commercial effectiveness in the company or business should be directly related to the number of clients that we are able to incorporate and, of course, their quality.

Marketing and communication professionals are perfectly aware age whatsapp of the importance of increasing leads, potential clients, knowing their evolution at all times, speaking of real figures. The quality of clients can also be measured according to the sales obtained, as well as the interest in acquiring our products and services.

In interactive marketing, for a tenth of the budget that we should invest in other media (from 100 euros) we can start a campaign on Google AdWords, with measured results and focused on the product we sell, reaching potential customers directly. This is the idea of ​​interactive marketing that can now be practiced.


Market Interact is the online service to communicate with your customers and your leads (potential customers). Interactive and digital marketing offers you the marketing tools to carry out email, fax, SMS and Internet advertising campaigns.