Presentation by Thomas Marzano, Philips
Posted: Tue Feb 18, 2025 6:14 am
As an example, he gave the selection process of a TV. Today's TV landscape is extremely complicated with all the formats and techniques available on the market. Just think of plasma, LCD, LED, full HD, HD ready etc. Consumers find it very difficult to make good choices in this. These pain points when choosing a TV have then been translated into an online tool to help people choose the right TV: the Philips TV Buying Guide . With this tool, a consumer quickly finds out that there is little point in buying a 42 inch (117 cm) plasma TV if he is sitting 2 meters away from it.
After Thomas it was Luuk de Jager's turn , Head B2C Online Enablement at Philips Consumers Lifestyle. His part of panama phone number list the keynote was about 'Moving from 'on/off' to 'always on' engagement'. He opened his presentation with a nice video to show how Philips looks at the changing media use of consumers.
Accept cookies
For Philips marketers, the 'customer journey', the path that consumers take from interest to purchase and use, is the most important. The online channel takes a key position within this customer journey: “Nowadays consumer decisions journey explains why 80% of offline purchases are influenced by online.” Luuk also indicated that consumers today no longer trust a lot of brand communication. Philips tries to respond to this by communicating more honestly and sincerely. As an example of this, he mentioned the Nigel & Victoria campaign, which Philips launched worldwide last year and in which YouTube and Facebook played a leading role. This case video explains it all nicely.
After Thomas it was Luuk de Jager's turn , Head B2C Online Enablement at Philips Consumers Lifestyle. His part of panama phone number list the keynote was about 'Moving from 'on/off' to 'always on' engagement'. He opened his presentation with a nice video to show how Philips looks at the changing media use of consumers.
Accept cookies
For Philips marketers, the 'customer journey', the path that consumers take from interest to purchase and use, is the most important. The online channel takes a key position within this customer journey: “Nowadays consumer decisions journey explains why 80% of offline purchases are influenced by online.” Luuk also indicated that consumers today no longer trust a lot of brand communication. Philips tries to respond to this by communicating more honestly and sincerely. As an example of this, he mentioned the Nigel & Victoria campaign, which Philips launched worldwide last year and in which YouTube and Facebook played a leading role. This case video explains it all nicely.