Retaining students is just as important as attracting new ones. Underestimating the importance of retention strategies results in student loss and reduced revenue.
Mistake 14: Ignoring the International Market
The English language knows no boundaries, and neither should your marketing. By limiting yourself to just one region, you're missing out on the opportunity to reach students from all over the world.
Mistake 15: Not using testing and optimization
Testing different approaches and gcash data optimizing based on the results is the foundation of successful marketing. Neglecting A/B testing means you risk getting stuck with ineffective strategies.
Mistake 16: Forgetting about social proof
Reviews, recommendations, and student successes serve as social proof of the quality of your course. Not using this to your advantage is a big mistake.
Mistake 17: Underestimating the importance of contextual advertising
Contextual advertising allows you to show your offer to those who are already interested in learning English. Ignoring this channel can lead to the loss of potential students.
Mistake 9: Neglecting continuous learning
The world of Chinese language does not stand still, and neither should your learning. Not updating courses and methods means falling behind the times.
Mistake 10: Underestimating Visual Branding
Your visual style says more about you than you think. Unprofessional design can turn off potential students before they even know the quality of your courses.
Mistake 11: Not using testing to assess your level
Tests not only help students understand their level, but also help you tailor materials to their needs. Not offering diagnostic tests is a missed opportunity for personalization.
Not paying attention to retention marketing
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