Our data shows that the average
Posted: Mon Dec 23, 2024 6:58 am
You’ve spent a great deal of money and time to bring in prospects. All hope is not lost when they abandon. With all of these strategies in place, it has been shown that you can recapture a good portion of that abandoned revenue.
New statistics published today by Barilliance indicate that the average global cart abandonment rate during Black Friday-Cyber Monday weekend was 68.8%. This data is based on 50 million users tracked by Barilliance from November 25 to November 28, 2016.
shopping cart abandonment rate on desktops was 63.8%, 64.5% cell phone plans in the us on tablets, and 78.1% on mobile. Statistics for North America and Europe follow these global averages closely.
Cart abandonment rates are highest among mobile phone users, and lowest among desktop users.
The study also found that shopping cart abandonment emails achieved 17.6% conversion rates. The highest conversions were achieved on desktop (20.8%), demonstrating these emails as an effective retention strategy.
New statistics published today by Barilliance indicate that the average global cart abandonment rate during Black Friday-Cyber Monday weekend was 68.8%. This data is based on 50 million users tracked by Barilliance from November 25 to November 28, 2016.
shopping cart abandonment rate on desktops was 63.8%, 64.5% cell phone plans in the us on tablets, and 78.1% on mobile. Statistics for North America and Europe follow these global averages closely.
Cart abandonment rates are highest among mobile phone users, and lowest among desktop users.
The study also found that shopping cart abandonment emails achieved 17.6% conversion rates. The highest conversions were achieved on desktop (20.8%), demonstrating these emails as an effective retention strategy.