The absolute highlight of the day was the keynote Laughter from nowhere by CCO Starling Kevin Slavin. Annemarie Jongbloed has already written extensively about the new laugh track , originally an invention by Charles Douglas. Definitely worth reading. Twitter streams are becoming increasingly important in daily life, catch-up TV, e-newspapers, etc. We used to think that devices were stand-alone devices. That has changed. Devices form an integral whole with the rest of the devices. Everything is used simultaneously. The role of social media has made the masses move enormously. In the past, we had parasocial relationships with characters. That is to say, we felt emotions with regard to a series or character. We empathized. Nowadays, social media are the new laugh track. We watch together and share our emotions. Characters also increasingly make themselves heard via social media during a broadcast. “The audience is becoming a character and the other way around.” Douglas's tool 'laughter from nowhere' has become 'laughter from everywhere'. The audience no longer has to be imitated and parasocial relationships can be deepened. “An optimistic future.”
also talks about second screen. Ankersloot comes from the Telegraaf Media Group. The Telegraaf website is of course more sensational and opinionated than the NOS. The news channel launched a new video site during the Mediapark Annual Congress. “Precisely to respond to the second screen trend. The video site will be an additional source of information. macedonia phone number list This year, NOS will keep second screen in its sights during the Tour de France.
3D
Within the FascinatE project (Format-Agnostic SCript-based INterAcTive Experience), TNO, BBC, the Fraunhofer Institute and many other parties are investigating the future of super-sharp video. The Cinegrid project allows artists and filmmakers to experiment with the most advanced equipment, to see what you can do with super-sharp images. The results were presented together with a special demo. A good program in black and white is of course still better than a bad program in HD. In any case, the popularity of 3D is increasing enormously. There is even talk of Beyond HD and 4K is very popular. In 2013, one in three TVs will be 3D-ready. Research shows that cinema tickets for 4K films sell better than cinema tickets for 3D. So we are more likely to pay for 4K than for 3D.
At the end of the day, CEO Sanoma Media Dick Molman spoke about the collaboration with SBS and Talpa. Sanoma Media and Talpa are taking over television channel SBS. Sanoma is now 67% owner and Talpa 33%. It is clear that crossmedia is playing a role like never before in maintaining a stubborn position in the Dutch media landscape. The last session is by Roeland Stekelenburg, predecessor of Lara Ankersmit, about the possibilities for further commercial use of video.