1.- Pinterest's smart feed
Posted: Mon Dec 23, 2024 6:53 am
As a starting point, the Pinterest Smart Feed represents your most valuable asset.
Pinterest knows that users who have a goal in mind are likely to switch to search mode as soon as they enter the app.
But he also knows that for many users, Pinterest is a destination in itself.
With this group of users in mind, the smart feed aims to offer a mix of pins designed to capture users' interest and, hopefully, generate engagement.
How to use Pinterest - Smart Feed
Pinterest Smart Feed provides content from three sources:
Accounts and boards followed by the user.
Targeted ads sponsored by the Pinterest system.
Individual Pins that the average user might not typically look at, but that Pinterest thinks will catch their attention when they log in.
Pinterest uses a combination of factors to select content, including account authority, domain quality, quality of the pin chosen, and recent activity on the social network to prioritize content from each of these three sources.
In addition, the social network provides a collection of pins from these three sources to each user, tailored to what the user sees and their behavior on the platform over time.
Recent activity on Pinterest (such as searches, repins, click activity, etc.) is a VERY important factor when feeding your Smart Feed.
Users can see almost instantaneous changes as they interact with the content presented to them, as Pinterest quickly prioritizes topics based on the content the user is interacting with.
2.- The following feed
A recent addition to Pinterest, the following feed is an attempt by the social network to give users a reflection of the content that those they have connections with are engaging with.
While there is an algorithmic hand that determines the content in this feed, it is an area for discovering new content focused on seeing what those you have already decided to follow are doing.
How to use Pinterest - Seconds Feed
It is important to take into account the time of the pins, they are a very important factor in this source of content for Pinterest.
As you may have noticed, it's not uncommon to log into your account and see activity from people you follow over the past few minutes, even if you haven't accessed the platform for days.
Pinterest started using these timestamps in early 2018, prioritizing each user's top five pins from each day so that if one of the pinners you follow is very active on the social network, you won't see your following feed flooded with all of their activity.
It is worth noting that this measure has been removed from the advice page for some time now , in addition to having reduced the mention of this practice in the interviews granted.
Pinterest has also stated that for them, there is no difference between content from third pa email database south africa rties and content that is more popular within the platform, thus opening the door for marketers to use programming tools to improve the content they generate and position it more strategically in the feed of followers.
3.- The Pinterest search interface
Pinterest's most important function is to be a place where inspiration and ideas are easy to find.
In fact, this feature is the one that generates the m
Pinterest knows that users who have a goal in mind are likely to switch to search mode as soon as they enter the app.
But he also knows that for many users, Pinterest is a destination in itself.
With this group of users in mind, the smart feed aims to offer a mix of pins designed to capture users' interest and, hopefully, generate engagement.
How to use Pinterest - Smart Feed
Pinterest Smart Feed provides content from three sources:
Accounts and boards followed by the user.
Targeted ads sponsored by the Pinterest system.
Individual Pins that the average user might not typically look at, but that Pinterest thinks will catch their attention when they log in.
Pinterest uses a combination of factors to select content, including account authority, domain quality, quality of the pin chosen, and recent activity on the social network to prioritize content from each of these three sources.
In addition, the social network provides a collection of pins from these three sources to each user, tailored to what the user sees and their behavior on the platform over time.
Recent activity on Pinterest (such as searches, repins, click activity, etc.) is a VERY important factor when feeding your Smart Feed.
Users can see almost instantaneous changes as they interact with the content presented to them, as Pinterest quickly prioritizes topics based on the content the user is interacting with.
2.- The following feed
A recent addition to Pinterest, the following feed is an attempt by the social network to give users a reflection of the content that those they have connections with are engaging with.
While there is an algorithmic hand that determines the content in this feed, it is an area for discovering new content focused on seeing what those you have already decided to follow are doing.
How to use Pinterest - Seconds Feed
It is important to take into account the time of the pins, they are a very important factor in this source of content for Pinterest.
As you may have noticed, it's not uncommon to log into your account and see activity from people you follow over the past few minutes, even if you haven't accessed the platform for days.
Pinterest started using these timestamps in early 2018, prioritizing each user's top five pins from each day so that if one of the pinners you follow is very active on the social network, you won't see your following feed flooded with all of their activity.
It is worth noting that this measure has been removed from the advice page for some time now , in addition to having reduced the mention of this practice in the interviews granted.
Pinterest has also stated that for them, there is no difference between content from third pa email database south africa rties and content that is more popular within the platform, thus opening the door for marketers to use programming tools to improve the content they generate and position it more strategically in the feed of followers.
3.- The Pinterest search interface
Pinterest's most important function is to be a place where inspiration and ideas are easy to find.
In fact, this feature is the one that generates the m