In short, there is certainly a choice these days when creating internal communications policy.
For years, however, communication budgets have been flowing to visual media, and not to better support collaboration. Even though the latter actually has a greater return for the organization as a whole. Especially now that communication processes are digitalizing and are becoming increasingly intertwined with and in collaboration.
There is quite a shift in how organizations collaborate. I am thinking of the rise of the network structure as an indonesia phone number list organizational form, the arrival of the flexible shells around employers, the shift from top-down to front-back, That New Way of Working, working in the cloud, etc. Web technology and digitalization are omnipresent in the transition that organizations are now making. Digitalizing collaboration processes. After the migration from mailbox to inbox, we are now seeing the migration from desktop to PDA and from hard to virtual disk.
Most internal communication processes consist of collaboration. In digital collaboration information flows differently than in analogue, paper-driven collaboration. Connections between employees are made and supported differently than 10 years ago. All communication attention is still focused on the media. This is still implicitly based on and connected to paper media traditions from 30 years ago, in which media exclusively supported the transmission of push. A 'pure' communication perspective usually still means a sender perspective in practice . We therefore see this perspective as standard in media missionary work, such as in stimulating blogs, microblogs and other - whether or not 'social' - broadcasting possibilities. But the question is whether collaboration here becomes more efficient and collaborators more productive.
You and I know that the impact of digitalization goes beyond the transition from analog to digital broadcasting. So there is a lot going on in (internal) communication.