'Outsourcing' vs 'in-house SEO' in a crowded market
Posted: Tue Feb 18, 2025 3:44 am
The number of 'attic' web shops is shooting up like mushrooms. The supply of these web shops is sold under the guise of promotional gifts and premiums. Online competition is increasing and that is noticeable in the search results of Google. Are you active in e-commerce? You should not miss these tips!
Just type in the word 'gifts' and you will see that every website is fighting for a top position. Large web shops have it tough, because even the 'attic' web shops have access to Google Adwords and do not hesitate to spend money on paid advertisements. The large web shops outsource the search engine optimization (SEO) activities, while the medium and small web shops compete with each other with low prices. Add to that the fact that the offered gifts generally come from the same suppliers: the gift industry is overcrowded.
The red square shows 3 online stores that advertise on a paid basis through Google Adwords
Is SEO more important than social media?
Many promotional gift web shops do not see the point of social media and opt for SEO. This while it is common knowledge iceland phone number list that social media signals influence the positions in Google. At the end of 2010 this was confirmed by Matt Cutts , Head of Google's Webspam & Search Quality team. A number of known factors are the number of 'likes', ratio followers and following, number of retweets, number of +1's, and many more. Especially in this competitive sector, differentiation is very important.
Just type in the word 'gifts' and you will see that every website is fighting for a top position. Large web shops have it tough, because even the 'attic' web shops have access to Google Adwords and do not hesitate to spend money on paid advertisements. The large web shops outsource the search engine optimization (SEO) activities, while the medium and small web shops compete with each other with low prices. Add to that the fact that the offered gifts generally come from the same suppliers: the gift industry is overcrowded.
The red square shows 3 online stores that advertise on a paid basis through Google Adwords
Is SEO more important than social media?
Many promotional gift web shops do not see the point of social media and opt for SEO. This while it is common knowledge iceland phone number list that social media signals influence the positions in Google. At the end of 2010 this was confirmed by Matt Cutts , Head of Google's Webspam & Search Quality team. A number of known factors are the number of 'likes', ratio followers and following, number of retweets, number of +1's, and many more. Especially in this competitive sector, differentiation is very important.