PPC Success Story: How to Find the Winning Formula

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PPC mistakes can be costly, in the strictest sense of the word, so studying every PPC success story is a good idea.

You can literally feel the pressure of knowing that any small action can result in increased sales or increased acquisition costs that you can't afford.

For a PPC consultant or strategist, identifying whether a campaign is going to be a success or not can be a daunting challenge.

So, to determine how to conduct paid search online, we spoke to an agency that regularly runs PPC campaigns.

A few months ago, we featured the PPC success story of the English agency morphsites, which helped several clients grow their traffic from scratch and managed to skyrocket their customer base.

Based on previous research from Paid Search Manager Dan Drummond, we've got an idea of ​​what you might need to make your PPC campaign a success.

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Real tips to become a PPC success story
Explore the niche inside and outside
A new niche is like a new language that you need to learn to be in tune with your customer.

Fortunately, it will take you less time than learning Japanese.

However, the cost of a mistake can be much higher than confusing kazoku and kaizoku , so let's review some of the most important aspects to analyze any campaign.

Note: This is also important for those PPC strategists working for their own company.

Sometimes, competitor research provides interesting lessons.

For example, you may find that you are competing with your own suppliers or partners, or discover that one of your competitors is using your brand name in their ad copy.

To properly analyze a niche, you should follow these steps:

1.- Understanding budgets
We are planning to run PPC campaigns this year and have set aside $10,000 per month for this. This is the kind of thing we hear all the time from our clients when they are looking for a new agency. Chances are there is very little research behind these numbers, especially if this is the client’s first foray into the world of PPC. That’s why we used SEMrush from the start.

— Dan Drummond

By using SEMrush, we can determine if the potential client's competitors are running PPC campaigns and roughly estimate what kind of budget they have.

With this research, we can engage the customer and provide valuable information.


PPC Success Story - Competitor Analysis
Helpful tip: Competitive research tools often provide under-estimated budgets. Keep in mind that advertisers are probably spending more.

Here are some of the reasons:

Google confirms that 15% of searches are completely new. That's why even if you're using SEMrush, which has the largest database in the world (with over 10.5 million keywords as of March 2019), it doesn't contain all existing keyword strings.

Paid results change much faster than organic results, so it's impossible for any tool to track every ad from every competitor.

Ads are only analyzed at a national level. However, you can set up the Position Tracking tool to email database marketing swiss see what is happening in your area.

2.- Understand budgets at a local level
Competing nationally makes sense for advertisers like Amazon or eBay (or anyone with a similar budget), but it can be tough for those on a more limited budget.

For those who need to compete nationally, it can be helpful to explore how CPCs change across different regions and cities.

You can use the CPC Map tool to see which region or regions you are interested in investing in in terms of cost: