The doors are open for Google
Posted: Mon Feb 17, 2025 10:23 am
Likes are important for young people!
The value of a 'like' has increased with the new changes of Facebook. A like now stands for approval of the consumer, a signal of: 'this is okay!'. 'Liking' is taken very seriously, 57% of teenagers see a like as part of their personal 'brand'. 37% see a 'like' as an approval of something to friends. And 39% see it as a signal to a brand that they like to receive updates. The ticker seems to be useful in this case because 56% of young people see that a friend 'likes' a brand.
Facebook is changing so much now that the doors are open for Google+. 25% of young people say they will ecuador phone number list use Google+ more often than Facebook. And 10% say they definitely want to switch to Google+. The teenagers who already use Google+ say that the platform has a 'cleaner' look and is much more social. Still, 35% is not a convincing number. Many young people do not know about Google+ yet. Many teenagers also say that the majority of their friends are still on Facebook and that it is therefore not yet useful to switch to Google+. Read more about this research here.
All in all, this research shows that young people are not extremely negative about the new possibilities of Facebook. Young people mainly seem to have to get used to the new navigation and options. But as long as most of their friends stay on Facebook, there is not much to worry about . Which makes sense, because that is ultimately what social networks are all about.
The value of a 'like' has increased with the new changes of Facebook. A like now stands for approval of the consumer, a signal of: 'this is okay!'. 'Liking' is taken very seriously, 57% of teenagers see a like as part of their personal 'brand'. 37% see a 'like' as an approval of something to friends. And 39% see it as a signal to a brand that they like to receive updates. The ticker seems to be useful in this case because 56% of young people see that a friend 'likes' a brand.
Facebook is changing so much now that the doors are open for Google+. 25% of young people say they will ecuador phone number list use Google+ more often than Facebook. And 10% say they definitely want to switch to Google+. The teenagers who already use Google+ say that the platform has a 'cleaner' look and is much more social. Still, 35% is not a convincing number. Many young people do not know about Google+ yet. Many teenagers also say that the majority of their friends are still on Facebook and that it is therefore not yet useful to switch to Google+. Read more about this research here.
All in all, this research shows that young people are not extremely negative about the new possibilities of Facebook. Young people mainly seem to have to get used to the new navigation and options. But as long as most of their friends stay on Facebook, there is not much to worry about . Which makes sense, because that is ultimately what social networks are all about.