What is the difference between KPIs and Metrics?
Posted: Mon Dec 23, 2024 6:41 am
We analyzed this term in the article “The 6 digital marketing keywords you need to know”.
Choose key metrics for social media analytics
Once the most consistent KPIs have been selected based on the strategic objectives, it is time to operationally monitor the metrics associated with the selected KPIs.
In fact, each strategic objective (KPI) needs a related associated metric, useful for monitoring the performance of your activity on social media. Let's take a few practical examples to explain better.
If your goal is to increase awareness on your Instagram channel, you might want to track metrics like:
the number of Followers , or the czech telephone numbers total number of people who follow your profile. To this day, it is still a fundamental metric, since an increase in the number of followers indicates a growth in interest in the brand and therefore a potential expansion of the target reachable.
impressions : measure how many times the content (posts, stories, reels etc.) has been viewed. They therefore indicate the frequency with which the content appears in the feeds and suggest how visible the brand is to the target .
reach (also called coverage ): indicates the number of unique accounts that have seen the content at least once and is important for calculating how many people actually see the content.
If your goal is to increase engagement, you could monitor metrics such as:
Engagement Rate : indicates the percentage of people who interact with the content compared to the total number of followers or impressions. For this reason, it is calculated by dividing the total interactions (likes, comments, shares, saves, etc.) by the total number of followers or impressions and multiplying the result by 100, to obtain a percentage.
Choose key metrics for social media analytics
Once the most consistent KPIs have been selected based on the strategic objectives, it is time to operationally monitor the metrics associated with the selected KPIs.
In fact, each strategic objective (KPI) needs a related associated metric, useful for monitoring the performance of your activity on social media. Let's take a few practical examples to explain better.
If your goal is to increase awareness on your Instagram channel, you might want to track metrics like:
the number of Followers , or the czech telephone numbers total number of people who follow your profile. To this day, it is still a fundamental metric, since an increase in the number of followers indicates a growth in interest in the brand and therefore a potential expansion of the target reachable.
impressions : measure how many times the content (posts, stories, reels etc.) has been viewed. They therefore indicate the frequency with which the content appears in the feeds and suggest how visible the brand is to the target .
reach (also called coverage ): indicates the number of unique accounts that have seen the content at least once and is important for calculating how many people actually see the content.
If your goal is to increase engagement, you could monitor metrics such as:
Engagement Rate : indicates the percentage of people who interact with the content compared to the total number of followers or impressions. For this reason, it is calculated by dividing the total interactions (likes, comments, shares, saves, etc.) by the total number of followers or impressions and multiplying the result by 100, to obtain a percentage.