You are looking for depth in psychographics, instead of demography
Posted: Mon Feb 17, 2025 9:34 am
You put the user first, instead of your own corporate website
It doesn't bother you that your customers, partners and fans are (also) on Facebook. In fact, it is an advantage. You respect them and don't try to grab them by the collar and drag them to your own expensively developed corporate website. You follow the user and participate where the action takes place. You recognize where your target group is and optimally facilitate them there to get in touch with you and your organization.
Facebook offers many tools for rich interaction, talking together and sharing within each other's networks. Why would you try to lead visitors to your own website, with the risk of lost visitors on the way, when on Facebook not only your fans but also all the conditions for a good connection are present? Or have you developed the new Facebook?
You go for rich interaction
Source: Radar Networks
Social media are not new, but logically emerged from the evolution of digital media. We have been communicating richly for a long time; we tell stories, we make images, paintings, photos, we communicate via film. It has only never been as easy technically as it is today. The speed of data transfer and the increasingly advanced possibilities of technology make it easy for us to communicate online as we do in the physical world.
That is also why you choose to communicate via Facebook. Facebook integrates many of these rich media: chile phone number list you can choose between film, text, image. Moreover, you can further adjust the form: you can submit surveys to your target group, engage in discussions, have them post photos, invite them and have them register for events that they can then share with friends and girlfriends. Why would you try to ignore all these possibilities and only give your relations the opportunity to leave a comment? Or fill in a contact form? Moreover, the average age of messages on Facebook is relatively high. Where a message on Twitter quickly disappears into a black hole, YouTube misses the connection with friends and girlfriends, Facebook is the ideal candidate for long-term, intensive communication.
“Does it really have to be on the internet?” That’s a good question and a fun discussion for another time. In the meantime, that wealth of information that people put online is an opportunity for you to dig deeper and adjust the tone of your messages so that they really connect with your target audience. It enables you to connect with people who also want to do business sustainably, or people who also like to put stuff on their cat . All that information that people share on social platforms – whether it’s what type of horse they like or what tube of toothpaste they use to brush their teeth – is an opportunity for you to learn more about your target audience and to make a better connection than one based on shaking hands and starting to shout. The internet has a place for every niche, no matter how crazy, and that’s no different for Facebook. Every preference, every like, every age, every place of birth, every photo posted is an opportunity to make a richer connection.
But that's just to confirm. You've been aware of this for a long time, of course.
It doesn't bother you that your customers, partners and fans are (also) on Facebook. In fact, it is an advantage. You respect them and don't try to grab them by the collar and drag them to your own expensively developed corporate website. You follow the user and participate where the action takes place. You recognize where your target group is and optimally facilitate them there to get in touch with you and your organization.
Facebook offers many tools for rich interaction, talking together and sharing within each other's networks. Why would you try to lead visitors to your own website, with the risk of lost visitors on the way, when on Facebook not only your fans but also all the conditions for a good connection are present? Or have you developed the new Facebook?
You go for rich interaction
Source: Radar Networks
Social media are not new, but logically emerged from the evolution of digital media. We have been communicating richly for a long time; we tell stories, we make images, paintings, photos, we communicate via film. It has only never been as easy technically as it is today. The speed of data transfer and the increasingly advanced possibilities of technology make it easy for us to communicate online as we do in the physical world.
That is also why you choose to communicate via Facebook. Facebook integrates many of these rich media: chile phone number list you can choose between film, text, image. Moreover, you can further adjust the form: you can submit surveys to your target group, engage in discussions, have them post photos, invite them and have them register for events that they can then share with friends and girlfriends. Why would you try to ignore all these possibilities and only give your relations the opportunity to leave a comment? Or fill in a contact form? Moreover, the average age of messages on Facebook is relatively high. Where a message on Twitter quickly disappears into a black hole, YouTube misses the connection with friends and girlfriends, Facebook is the ideal candidate for long-term, intensive communication.
“Does it really have to be on the internet?” That’s a good question and a fun discussion for another time. In the meantime, that wealth of information that people put online is an opportunity for you to dig deeper and adjust the tone of your messages so that they really connect with your target audience. It enables you to connect with people who also want to do business sustainably, or people who also like to put stuff on their cat . All that information that people share on social platforms – whether it’s what type of horse they like or what tube of toothpaste they use to brush their teeth – is an opportunity for you to learn more about your target audience and to make a better connection than one based on shaking hands and starting to shout. The internet has a place for every niche, no matter how crazy, and that’s no different for Facebook. Every preference, every like, every age, every place of birth, every photo posted is an opportunity to make a richer connection.
But that's just to confirm. You've been aware of this for a long time, of course.