Tips for family businesses in the digital age
Posted: Mon Dec 23, 2024 6:37 am
If all these aspects are already complex, when the digital area is included in the equation, things get complicated.
Because?
Because leadership in family businesses is usually held by its founder, who is usually far from understanding that the digital era is here to stay.
Among the recommendations for family businesses that want to successfully adapt to the digital age, I will focus on three:
The transformation must come from the owners.
Speed.
The added value.
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1.- The architects of change are the owners
The architects of this great change must inevitably be the business owners .
If not, the digital age will not penetrate the organization and the train will leave empty forever.
Although the governing bodies of the company are responsible for ensuring that this change materialises by implementing the necessary strategies, if the owners are not convinced, the change will not occur.
Once this transformative culture has been assimilated, the company will be able to operate in the two aspects that will allow it to settle into the 2.0 era without problems: globalization and digitalization.
It is not easy, but what is certain is that without the involvement of the family, the process and effects of a strategic plan will have no effect either internally or externally.
A good example of family involvement
You know I like examples more than a fool likes a pencil.
They help us recognize our own potential in others and the problems we need to solve.
A good example of innovation in family businesses is the Barceló Group.
Created almost 90 years ago, Spain's third-largest hotel group has undergone a digitalisation pr email database lists poland ocess that has allowed it to grow and internationalise, reaching the not inconsiderable number of 220 hotels around the world.
Youtube video thumbnail
The many efforts that this group has made to adapt its business to the new demands of the hotel industry are evident.
In the words of the Director of Architecture and Technological Development of Ávoris (one of the group's brands), Joan Barceló:
Speed is essential in today's fierce competition. Businesses that have adopted agile systems are ready to compete and win.
— Joan Barceló
2.- Speed, the key to change
Because?
Because leadership in family businesses is usually held by its founder, who is usually far from understanding that the digital era is here to stay.
Among the recommendations for family businesses that want to successfully adapt to the digital age, I will focus on three:
The transformation must come from the owners.
Speed.
The added value.
Find out who mentions your brand
With Brand Monitoring you can control what is said about you
Enter your domain
Try it now! →
ADS illustration
1.- The architects of change are the owners
The architects of this great change must inevitably be the business owners .
If not, the digital age will not penetrate the organization and the train will leave empty forever.
Although the governing bodies of the company are responsible for ensuring that this change materialises by implementing the necessary strategies, if the owners are not convinced, the change will not occur.
Once this transformative culture has been assimilated, the company will be able to operate in the two aspects that will allow it to settle into the 2.0 era without problems: globalization and digitalization.
It is not easy, but what is certain is that without the involvement of the family, the process and effects of a strategic plan will have no effect either internally or externally.
A good example of family involvement
You know I like examples more than a fool likes a pencil.
They help us recognize our own potential in others and the problems we need to solve.
A good example of innovation in family businesses is the Barceló Group.
Created almost 90 years ago, Spain's third-largest hotel group has undergone a digitalisation pr email database lists poland ocess that has allowed it to grow and internationalise, reaching the not inconsiderable number of 220 hotels around the world.
Youtube video thumbnail
The many efforts that this group has made to adapt its business to the new demands of the hotel industry are evident.
In the words of the Director of Architecture and Technological Development of Ávoris (one of the group's brands), Joan Barceló:
Speed is essential in today's fierce competition. Businesses that have adopted agile systems are ready to compete and win.
— Joan Barceló
2.- Speed, the key to change