Email marketing increases its effectiveness when emails are directed to friends and family
Posted: Mon Dec 23, 2024 6:36 am
According to a report developed by the company CheetahMail, email campaigns directed to friends and family are much more effective than the rest.
Despite this fact, these types of campaigns are not focused on these target audiences but are sent in bulk, losing the perception of a “special” offer or treatment by the recipient of the email. According to the study, friends and family campaigns have a 29% higher click rate than mass campaigns and the benefit per email and transaction rate is 85% higher and 2.5 times higher.
When campaigns are run for friends and family at Christmas, the most common offer is a 20 or 30% discount, and emails that include links to social networks are more successful.
The study analyzed the results obtained from mass email campaigns aimed at family and friends in two parts. The first part of the analysis evaluated the campaigns carried out by seventy-nine companies on a mass level between July 2009 and June 2010.
The second part focused on the campaign carried out to friends africa whatsapp number and family during the Christmas season, identifying the companies that sent emails offering the same offers to both family and friends as well as those sent in bulk.
Impact measurement will also evolve towards multi-touch attribution strategies, which will allow for the precise identification of how each touchpoint in the customer journey contributes to the final results, thus optimising resource allocation. This advancement will not only be limited to the digital environment, but will be integrated with more holistic analysis that encompasses both online and physical channels, providing a unified view of consumer behaviour across multiple platforms.
This approach responds to the growing need to connect digital interactions with real-world experiences, helping brands understand how each element of their strategy affects purchasing decisions. In addition, attention to long-term engagement metrics will be key, shifting the focus from traditional short-term metrics such as clicks or impressions towards indicators that measure customer lifetime value and brand loyalty. This will reflect the importance of building sustainable relationships with consumers, where the emphasis will be on building trust and ongoing relevance.
At the same time, brands will seek to integrate these metrics with predictive analytics tools to anticipate trends, improve customer retention and further personalize their advertising strategies. In this sense, the ability to interpret data in real time and adapt quickly to market changes will become a decisive competitive advantage.
Despite this fact, these types of campaigns are not focused on these target audiences but are sent in bulk, losing the perception of a “special” offer or treatment by the recipient of the email. According to the study, friends and family campaigns have a 29% higher click rate than mass campaigns and the benefit per email and transaction rate is 85% higher and 2.5 times higher.
When campaigns are run for friends and family at Christmas, the most common offer is a 20 or 30% discount, and emails that include links to social networks are more successful.
The study analyzed the results obtained from mass email campaigns aimed at family and friends in two parts. The first part of the analysis evaluated the campaigns carried out by seventy-nine companies on a mass level between July 2009 and June 2010.
The second part focused on the campaign carried out to friends africa whatsapp number and family during the Christmas season, identifying the companies that sent emails offering the same offers to both family and friends as well as those sent in bulk.
Impact measurement will also evolve towards multi-touch attribution strategies, which will allow for the precise identification of how each touchpoint in the customer journey contributes to the final results, thus optimising resource allocation. This advancement will not only be limited to the digital environment, but will be integrated with more holistic analysis that encompasses both online and physical channels, providing a unified view of consumer behaviour across multiple platforms.
This approach responds to the growing need to connect digital interactions with real-world experiences, helping brands understand how each element of their strategy affects purchasing decisions. In addition, attention to long-term engagement metrics will be key, shifting the focus from traditional short-term metrics such as clicks or impressions towards indicators that measure customer lifetime value and brand loyalty. This will reflect the importance of building sustainable relationships with consumers, where the emphasis will be on building trust and ongoing relevance.
At the same time, brands will seek to integrate these metrics with predictive analytics tools to anticipate trends, improve customer retention and further personalize their advertising strategies. In this sense, the ability to interpret data in real time and adapt quickly to market changes will become a decisive competitive advantage.