"I am contacting you with a view to a possible collaboration. [details]"
“I have read about your project on [topic] and I think you might be interested in our work on [topic].” [details]
“I know your company is looking for a [position] and I would like to apply. [details]”
If you want to mention a mutual relationship, you can do so here:
“I heard about your company from my colleague, [name].”
“[Name] of [company] suggested I contact you.”
3. Show that you have done your research
When you send an email to a stranger, you need to highlight your interest in their business to capture their attention. You’re specifically targeting them to sell or promote because you have common interests. So you need to familiarize yourself with what they do and their vision for their business. That’s what you’re going to talk about in your message. But be careful, be subtle. You don’t want to come across as an overly enthusiastic fan. You want to sound interested, not desperate. Here are some good examples:
“I follow your company on Twitter and was delighted to learn that […]”
“I admire your work on […] and I think we have common interests.”
“Since your business is focused on […], you will surely find our platform useful for your project on […]”
4. Be confident but avoid sales pitches
Your email shouldn’t come across as a sales pitch, even if it contains one. Write like a human, not a robot. Remember that on the other side of the screen is a person who isn’t interested in marketing content. Instead of an ad, send a compelling intro, like:
“My company provides digital marketing services to independent musicians and bands. We help our clients promote their music online and reach a wider audience.”
A professional and energetic tone helps capture the recipient's attention.
5. Highlight your interest
In light of the last two points, to avoid being “salesy,” you need to shift the focus away from your product, company, or service and focus on a potential collaboration. In other words, instead of showing off your articles, indicate how you plan to use them for the benefit of the recipient:
“I have worked as a cyber security consultant for various organizations, including [details]. I believe I can provide [company name] with valuable insights into how to protect themselves and their customers from attacks and can help your team implement concrete steps to do so.”
To prove your seriousness, always send your professional emails from a professional email address that matches your website or company name.
6. Be concise
You may be tempted to write a long message introducing your vision and detailing your experience and qualifications. Refrain. You've worked hard to get your email opened, and you don't want to lose the reader because of endless text. We recommend breaking your message into three short sections:
Opening (1-2 sentences).
Offer (2-3 sentences).
Suggestion for moving forward (1-2 sentences) – we explain this part in more detail later.
Make each section an individual paragraph to keep your email clear and concise.
There are different types of introductory emails. While respect and courtesy are always in brazil phone number list order, the wording you choose can vary based on a number of factors. Let’s start with the introduction. If you’re reaching out to someone and offering a demo of your service, you’re trying to get them to become a client. If you’re suggesting a collaboration with an artist in your field, you’re trying to establish a professional, equal relationship. And if you’re asking a powerful player in your industry to work for your company, you’re trying to get them to join your team. Each situation requires a different approach.
In addition to your relationship with the recipient, the context may differ depending on the industry. Each industry has its own cultural codes. The tone and vocabulary used in your message should match what is done in the recipient’s field. Let’s say you – a lawyer – are emailing the owner of an art gallery about exhibition contracts. You probably don’t want to use legalese. For professionals who work with clients in various industries (designers, consultants, etc.), this is even more important. If this is the case for you, adapt the content of your email to the professional culture of each recipient.